Marketing via social media seems like a no-brainer to funeral homes today. It’s one of the most-used media outlets of our time with more than 75% of Americans reporting they have at least one type of social media profile. You can’t beat that kind of reach. And because posting content costs so little compared to other types of traditional marketing, such as print advertising, the amount of content out there is astounding. So the question is: how can you stand out to the families who use social media and online communities? The short answer is: just like with traditional marketing, you must develop a strategy. With that in mind, here are five tips to help you get started.
In addition to figuring out when to post, it’s just as important to consider frequency and consistency of posts. Juggling the ever-growing number of social media platforms can be daunting; but just like traditional media, it will become much more manageable with a written blueprint. Devise a schedule that fits your current resources and provides you with flexibility as your social media strategy changes and grows.
Social media is a force we now accept as integral to any business, including funeral homes. By creating a well-crafted, proactive social media strategy and plan, your likelihood for success increases exponentially.